Too many sites look nice but do nothing. We reframe the SMB website as a living business tool—connecting lead gen, scheduling, payments, FAQs, and email marketing into one seamless system. We showcase tools like Squarespace, Shopify, Calendly, and Zapier integrations to automate the busywork.

Posting daily is a myth. Posting with purpose is better. We offer a ready-to-use monthly content calendar based on themes (e.g., tips, behind-the-scenes, social proof, questions) with tools like Later and Buffer to automate. Includes free caption templates for Instagram, LinkedIn, and Facebook.

That little box on the right of a search result? It's your first impression. This post breaks down how to fully optimise your Google Business Profile — with real examples showing how posts, reviews, photos, and Q&A boost bookings, calls, and trust.

Funnels don’t have to feel spammy. This guide shows how to build a simple, trust-based funnel: lead magnet → nurture email → value offer → personal close. We highlight examples from coaches, consultants, and local trades, with free tools like Canva, Notion, and Google Forms.

Confused pages confuse customers. We teach the One Page, One Purpose rule — how to write and structure any web page, product listing, or landing page so it drives one clear action. Features annotated mockups showing the difference between cluttered and clean design/content.

SMBs hear “SEO” and panic — or overspend. This post demystifies the basics of local SEO, keyword targeting, and optimising content for Google without tech overload. We give examples of great SEO for a local bakery, a fitness coach, and a custom furniture maker.

Most SMBs either over-send or under-use email. This post offers a simple automated email sequence every business should have: a welcome series, a value email, a conversion offer, and a re-engagement nudge. Plus: tools to make it happen (Mailchimp, ConvertKit, Klaviyo) and content tips to keep things personal.

Selling a service online? Great. But vague listings like “consulting available” or “coaching sessions” don’t cut it. We show how to productise your services with names, outcomes, tiers, and pricing that invite purchase. Includes a checklist for turning an offering into a clear, compelling package.

If your ideal customer lands on your website and can’t immediately tell (1) what you do, (2) who it’s for, and (3) what to do next… they’re gone. This post offers practical guidance on crafting that crisp, three-second message, with real-world examples from service providers, product companies, and local businesses.

Your homepage is your storefront, pitch meeting, and elevator speech rolled into one. But most are cluttered, confusing, or flat-out boring. This post walks SMBs through creating a high-converting homepage using a proven structure: Hero (value prop), Problem, Solution, Social Proof, Call to Action. We include before-and-after homepage rewrites and a template they can plug into.

The truth is this: effective advertising still requires brains, not just budget. Here’s how we approach it at Dove Digital—with practical strategies that actually work. Learn how to create digital ads that convert with real-world tips on targeting, messaging, creative, and landing pages—no fluff, just results.

If your website isn’t mobile-friendly, you’re losing sales. Learn why mobile-first design matters, and how to fix it fast. Great mobile design isn’t just responsive. It’s intentional. Here’s what that means, with real-world examples.