Digital Offers That Actually Sell: Turning Services Into Products
“Let me know if you’d like a quote.”
“Custom packages available upon request.”
“Coaching sessions starting from…”
Sound familiar?
It’s the language of vague offers — and it’s killing your sales.
Most service-based businesses aren’t bad at what they do — they’re just bad at packaging it. They rely on custom quotes, open-ended options, or general descriptions that confuse more than they convert.
Here’s the fix: Turn your service into a product.
Productising Your Service: What Does That Mean?
To productise your service means giving it structure, clarity, and a fixed shape — so your potential clients know exactly what they’re getting, what it costs, and what the outcome is.
Think of it like this:
❌ “I offer business coaching.”
✅ “Get a 90-day growth plan and weekly accountability calls — $495.”
You’ve gone from “I’m available” to “Here’s something to buy.”
Why Productised Services Work
✅ Clarity sells.
People don’t buy vague. They buy clear outcomes.
✅ It builds trust.
Transparent pricing and process = instant credibility.
✅ It’s easier to market.
Productised offers make better ads, headlines, emails, and landing pages.
✅ You can scale.
If your offer has structure, you can delegate parts of it, automate delivery, or build repeatable systems.
The 5 Ingredients of a Productised Offer
Let’s break it down.
1. Name it
A named offer feels real. It gives your service a brand inside your brand.
Examples:
“The Content Kickstart”
“Home Office Revamp Package”
“60-Minute Website Makeover”
2. Define the Outcome
What specific result do they get?
“You’ll walk away with a 12-month content plan.”
“We’ll deliver 3 custom logo concepts + 1 final brand kit.”
“By the end, your books will be tax-ready and squeaky clean.”
3. Set a Timeline
How long will it take? People want to know when it starts, when it ends, and how much time is involved.
Examples:
“Delivered in 2 weeks”
“Three 1-hour sessions over 30 days”
“One-day intensive (we knock it all out in 6 hours)”
4. Make the Price Obvious
Even if you don’t want to list your price on your homepage, you can offer starting points or tiered options.
“Starting from $350”
“Three package levels: Starter / Pro / VIP”
“Book a 15-min call to see if this is a fit (no pressure, no sales pitch)”
5. Include a CTA That Feels Easy
“Buy now” isn’t always the move. Try CTAs that sound friendly and low-risk:
“See what’s included”
“Let’s map out your plan”
“Book your free intro call”
“Browse packages”
Examples of Great Productised Offers
Freelance Copywriter:
Offer Name: The Sales Page Sprint
What You Get: A high-converting sales page written + revised over 7 days.
Price: $799 flat
CTA: “Grab your spot – 2 available per month.”
Tradie / Handyman:
Offer Name: Rental Property Fix-Up Pack
What You Get: 4 hours of on-site work + materials for common landlord jobs.
Price: $450
CTA: “Book your Fix-Up Pack for this week.”
Photographer:
Offer Name: Mini Brand Shoot
What You Get: 20 edited images, 1 hour shoot, 2 outfit changes, 1 location
Price: $350
CTA: “View availability and book online”
Quick Test: Is Your Offer Productised?
Ask yourself:
Can I explain it in 30 seconds?
Can someone buy it without a phone call?
Does it solve a specific problem?
Does it have a name, timeline, and outcome?
If not, it’s a service. Let’s turn it into a product.
Need Help Wrapping Your Service Into a Product?
At Dove Digital, we help small and solo businesses create offers that actually sell – not just look nice on a website.
We’ll work with you to name it, shape it, price it, and sell it.
Want a free brainstorm session to workshop your service ideas?
Book a 15-minute Offer Strategy Call today.
